Which Property Investment Is Best?
Which Property Strategy Is Best?
Investing in property remains one of the most lucrative and secure ways to generate wealth, but selecting the right type of property is key to maximising returns. The best investment property is not a one-size-fits-all solution; it depends on market conditions, investor goals, and strategic positioning. At O Johnston & Co, we specialise in sourcing high-yield properties that deliver both strong capital appreciation and consistent rental income within a 12-month return cycle.
Buy-to-Let: The Consistent Performer
Buy-to-let properties continue to be a cornerstone of property investment, providing investors with a stable income stream. The most profitable buy-to-let investments tend to be in high-demand rental markets such as city centres and commuter hubs. Locations with strong employment rates, excellent transport links, and reputable schools are particularly attractive to tenants, ensuring low vacancy rates and long-term rental stability.
HMOs: Maximising Rental Income
Houses in Multiple Occupation (HMOs) offer significantly higher rental yields compared to single-tenancy buy-to-let properties. By renting out individual rooms rather than the entire property, investors can generate multiple income streams. HMOs are particularly successful in university towns and areas with a high density of young professionals, where demand for affordable yet well-managed housing is strong.
Off-Market and Below Market Value (BMV) Properties
Identifying properties that are undervalued or off-market presents an opportunity for immediate equity growth. Through our extensive network, O Johnston & Co sources off-market deals that allow investors to acquire properties below their true market value. These properties can be quickly refurbished and either rented or resold at a profit, ensuring a rapid return on investment.
Short-Term Lets: Capitalising on Tourism and Business Travel
Short-term rental properties, such as serviced apartments or holiday lets, offer excellent returns in key locations. Cities with strong tourism, major business hubs, and event-driven demand (such as Birmingham, Manchester, and Edinburgh) provide lucrative opportunities. While management can be more intensive, the returns often far outweigh traditional buy-to-let yields, particularly when occupancy rates are optimised through strategic pricing and marketing.
Why Work with a Property Sourcing Company?
Partnering with a property sourcing expert like O Johnston & Co ensures that investors gain access to the most lucrative opportunities, without the hassle of navigating the market alone. Our expertise in creative strategies allows us to unlock potential in underutilised assets, ensuring high returns while mitigating risk. With our proven track record of securing and optimising investments that yield within 12 months, we provide clients with a streamlined and efficient route to building wealth through property.
Ultimately, the best investment property aligns with your financial goals, risk appetite, and market positioning. By leveraging our expertise, you can make informed decisions that deliver long-term success in an ever-evolving property landscape.
